Presentations & Speaking Engagements
All presentations and speaking engagements are created and executed by Elizabeth Scott unless otherwise noted.
2010
Speaker
Social Media: The Evolving Patient/Physician Connection (with Stephanie Cannon)
Fifteenth National Forum on Customer Based Marketing Strategies,
Atlanta, GA April 14-16, 2010
Moderator
Marketing Accountability - Speakers David Marlowe and Donna Teach
Healthcare Forum Webinar
February 25, 2010 Noon-2pm
2009
Speaker
Breaking Internal Barriers to Social Media
Geonetric Webinar (GeoLabs)
October 19
Speaker
Make Social Media Work for Your Hospital: Engage without a Major Investment
Indiana Hospitals’ Association Conference
French Lick, IN October 15
Speaker/Conference Chair
Using New Media to Bridge the Generation Gap
Healthcare New Media Marketing Conference
Phoenix, AZ June 15
Guest Lecture
New Media’s Role in Traditional Marketing & Advertising
Spaulding University
April 16
Co-Chair/Speaker
The New Marketing Hybrid
Q1 Productions: 1st Healthcare New Media Conference
Phoenix, AZ – April 14
Speaker
Strategic Web Health Content to Drive Revenue
National Webinar – ADAM, Inc
March 26
Speaker
Doing More with Less: Integrating Traditional and New Media
National Webinar – Health Strategy Institute
February 26
Co-Chair/ Speaker/Roundtable Leader
The New Marketing Hybrid: Integrating Traditional Skills with Social Media Savvy
Fourteenth National Forum on Customer Based Marketing Strategies
Las Vegas, NV February 12
2008
Speaker
New Media’s Role in Your Marketing and Communications Plan
National Webinar: The Strategy Group, Innovator’s Studio for Chief Marketing Officers, December 11
Speaker
New Media: Communication that Connects Patients, Physicians and the Public
Healthcare Strategy Institute: The Marketing Edge Conference
Orlando, FL November 12
Speaker
Healthcare and New Media
Webinar: The Healthcare Roundtable for Strategic Planning & Marketing Executives
October 23
Speaker
New Media and Marketing Opportunities
Louisville Advertising Federation, Louisville, KY
June 13
Speaker
New Media: Communication That Connects Patients, Physicians and the Public
Kentucky Hospital Association Meeting, KSHPRM
Louisville, KY May 13
Speaker
New Media: Communication that Connects Patients, Physicians and the Public
World Congress Leadership Summit
Boston, MA– May 6
Speaker
Integrating A.D.A.M. Products: Utilizing Health Information to Reach System Goals
A.D.A.M., Inc. User Group Meeting
Delray, FL April 23
Speaker
Five Easy-to-Use New Media Options for Healthcare Marketers
National Webinar – Health Leaders Media
April 4
2007
Speaker
From Interruption to Interaction: Using New Media and Your Web Site to Win and Win Over Patients
SHSMD Conference
Las Vegas, NV October
Roundtable Leader
Building Hybrid Marketing and Communications Teams
SHSMD Conference
Las Vegas, NV October
2006
Speaker
Online Quality Reporting as a Marketing Strategy
Healthcare Internet Conference
Phoenix, AZ November
Speaker
From Planning to Pilot – The Creation of a Heart Patient Portal (with ebusiness team)
Geonetric EHealth Symposium
Cedar Rapids, IA October
Speaker
Selecting the Best Vendor Partnership for Your Web Initiatives
SHSMD Conference
Las Vegas, NV September
Roundtable Leader
Web Team Staffing Models
SHSMD Conference
Las Vegas, NV September
Speaker
Creating an Executable Web Strategy
Health Leaders Media National Webinar
March
