Raven New Media & Marketing » admin http://ravennewmedia.com Raven New Media and Marketing - Putting the "E" in eBusiness Mon, 02 Jan 2012 16:18:54 +0000 en hourly 1 http://wordpress.org/?v=3.3 The best of digital – 2011 http://ravennewmedia.com/advertising/digital-2011/ http://ravennewmedia.com/advertising/digital-2011/#comments Mon, 02 Jan 2012 16:18:54 +0000 admin http://ravennewmedia.com/?p=865

As we glance in the rear view mirror at 2011, it is worth noting that the year brought us some shining examples of practical and perky applications, websites and platforms that can keep us engaged nearly 24/7.  While I believe that we 

… Read the rest]]> http://ravennewmedia.com/advertising/digital-2011/feed/ 0 Don’t Let Marketing Language Mislead Patients http://ravennewmedia.com/advertising/don%e2%80%99t-let-marketing-language-mislead-patients/ http://ravennewmedia.com/advertising/don%e2%80%99t-let-marketing-language-mislead-patients/#comments Wed, 08 Jun 2011 18:16:08 +0000 admin http://ravennewmedia.com/?p=836 Don’t miss Anna Webster’s latest HealthLeaders Media article!… Read the rest]]> http://ravennewmedia.com/advertising/don%e2%80%99t-let-marketing-language-mislead-patients/feed/ 0 Googled: How One Hospital Boosted Its Search Results http://ravennewmedia.com/uncategorized/googled-how-one-hospital-boosted-its-search-results/ http://ravennewmedia.com/uncategorized/googled-how-one-hospital-boosted-its-search-results/#comments Wed, 06 Apr 2011 18:10:31 +0000 admin http://ravennewmedia.com/?p=833 Discover how Emory Heart and Vascular Center boosted their search results by using keywords, dropdown mendus, a blog, videos and social media to create interest in their services.  Also, learn more about the Healthcare Hashtag Project.… Read the rest

]]> http://ravennewmedia.com/uncategorized/googled-how-one-hospital-boosted-its-search-results/feed/ 0 Campaign microsites no longer optional http://ravennewmedia.com/advertising/campaign-microsites-no-longer-optional/ http://ravennewmedia.com/advertising/campaign-microsites-no-longer-optional/#comments Wed, 20 Oct 2010 22:23:58 +0000 admin http://ravennewmedia.com/?p=809 Learn how health care organizations are using their microsites to enhance their campaigns.… Read the rest

]]> http://ravennewmedia.com/advertising/campaign-microsites-no-longer-optional/feed/ 0 Alternative questions to ask your prospective digital agency – MarketingVOX http://ravennewmedia.com/ebusiness/alternative-questions-to-ask-your-prospective-digital-agency-marketingvox/ http://ravennewmedia.com/ebusiness/alternative-questions-to-ask-your-prospective-digital-agency-marketingvox/#comments Mon, 18 Oct 2010 20:22:20 +0000 admin http://ravennewmedia.com/?p=807 These questions are good for all clients to ask as they engage in digital discussions.… Read the rest

]]> http://ravennewmedia.com/ebusiness/alternative-questions-to-ask-your-prospective-digital-agency-marketingvox/feed/ 0 Four ways to create intangible value – CMO.com http://ravennewmedia.com/marketing/four-ways-to-create-intangible-value-cmo-com/ http://ravennewmedia.com/marketing/four-ways-to-create-intangible-value-cmo-com/#comments Thu, 09 Sep 2010 04:26:26 +0000 admin http://ravennewmedia.com/?p=790 Company valuation or market value has two parts: tangible value, like cash flow and earnings, and intangible value. Intangible value is based on the market’s perception of whether a company is likely to keep its promises about future growth. Over … Read the rest

]]> http://ravennewmedia.com/marketing/four-ways-to-create-intangible-value-cmo-com/feed/ 0 The thin line between liking a brand and liking its social marketing – eMarketer http://ravennewmedia.com/branding/the-thin-line-between-liking-a-brand-and-liking-its-social-marketing-emarketer/ http://ravennewmedia.com/branding/the-thin-line-between-liking-a-brand-and-liking-its-social-marketing-emarketer/#comments Thu, 09 Sep 2010 04:20:54 +0000 admin http://ravennewmedia.com/?p=793 Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news…

via The Thin Line Between Liking a Brand and Liking Its … Read the rest

]]> http://ravennewmedia.com/branding/the-thin-line-between-liking-a-brand-and-liking-its-social-marketing-emarketer/feed/ 0 Good CMOs facilitate change; Great CMOs drive it – CMO.com http://ravennewmedia.com/marketing/good-cmos-facilitate-change-great-cmos-drive-it/ http://ravennewmedia.com/marketing/good-cmos-facilitate-change-great-cmos-drive-it/#comments Thu, 09 Sep 2010 04:15:09 +0000 admin http://ravennewmedia.com/?p=788 A refreshing perspective on the role of a chief marketing officer as a change agent. Read the article.… Read the rest

]]> http://ravennewmedia.com/marketing/good-cmos-facilitate-change-great-cmos-drive-it/feed/ 0 Introducing clinical technology to consumers http://ravennewmedia.com/hospital/healthcare-marketing/how-can-you-market-clinical-technology-to-consumers/ http://ravennewmedia.com/hospital/healthcare-marketing/how-can-you-market-clinical-technology-to-consumers/#comments Thu, 27 May 2010 03:13:32 +0000 admin http://ravennewmedia.com/?p=732 The Physician-Tech Confluence
We are fortunate to be living during a time when medical innovations save more lives than any other time in history.  Clinical technologies have changed medicine in such a way that the practice of healing has been … Read the rest

]]> http://ravennewmedia.com/hospital/healthcare-marketing/how-can-you-market-clinical-technology-to-consumers/feed/ 0 Social media war rooms (and why you need one) – iMediaConnection.com http://ravennewmedia.com/branding/social-media-war-rooms-and-why-you-need-one-imediaconnection-com/ http://ravennewmedia.com/branding/social-media-war-rooms-and-why-you-need-one-imediaconnection-com/#comments Wed, 05 May 2010 16:23:08 +0000 admin http://raven123.com/?p=726 How do you keep a million posts and retweets from doing irreparable damage to your brand? Follow these five steps to stay ahead of the bad news. Learn more.… Read the rest

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