5 marketing megatrends you can't ignore
It’s important to stay current on trends that have long-term influence. Check out the top 5 according to iMediaConnection.com.
10 small business social media marketing tips
This is a nice overview of several social media platforms and their basic business use.
10 Small Business Social Media Marketing Tips
Posted using ShareThis
Top 10 mobile phone web sites – September 2009
Is mobile media on your radar? If not, we should talk. The big wave is coming soon. Raven New Media and Marketing can help.
Top 10 Mobile Phone Websites – September 2009.
Top 10 Integrated Marketing Trends: Beware of Hyperfocus
Good overview article!
Top 10 Integrated Marketing Trends: Beware of Hyperfocus.
What happens when social media goes down?
I just had an interesting experience. I tried to login to Twitter only to find it was “over capacity?’ Anyone talking about business communication contengency plans for when social media platforms go down?
Social networking in hospitals: A nuisance and liability, or “important adjunct” to traditional communication?
Posted using ShareThis
Devs Hack iPhone API for True Augmented Reality
Devs Hack iPhone API for True Augmented Reality
Shared via AddThis
What is collaborative media?
Lately, I’ve been asked to provide some information about collaborative media and its role within social media. It is best defined by example and misuse is important to understand. I really like Derek Powazek’s discussion, in “Rule 1 for Collaborative Media: Ask First.”
Which elements should you include in a new integrated campaign?
Determining the appropriate elements of an integrated campaign can be a challenge. Often health care marketers are expected to:
1. Use all of the media outlets available (effective or not);
2. Scramble to secure the media buys or placements (outside of existing contracted media); and
3. Replicate the campaign’s general information and visual style quite literally taken from the core advertising message (whether it is appropriate for the media or not).
This execution style can result in wasted money and time; not to mention untrackable results. The campaign launches with great internal fanfare and fizzles out quietly without mention or reporting of ROI.
Marketers can make the most from an integrated campaign launch, by building a customized media matrix that can be used by your extended team (marketing, communications, PR, web and social media teams, etc) during your planning stage. Your matrix can become a reusable and evergreen
tool for your team. It gives you a quick glance of criteria that help to determine what will best serve your objectives given time, resources, upkeep, objectives, audience match, etc. I have created one for health care new media selections, but this can, and should, be extended to placement on web sites and traditional tools.
Tips:
1. Select only the media options you and your team can support. New media will require constant ‘care and feeding.’
2. Spend 2/3 of your time planning and 1/3 executing any integrated campaign. This includes media matrices.
3. Track all elements of an integrated campaign (traditional and new media)
– Elizabeth L. Scott
Social Influence Marketing Strategies & Tactics to Win Customers
Lots of helpful hints for using social media to win business.
