Raven New Media & Marketing » Health Care & Hospital http://ravennewmedia.com Raven New Media and Marketing - Putting the "E" in eBusiness Mon, 02 Jan 2012 16:18:54 +0000 en hourly 1 http://wordpress.org/?v=3.3 The best of digital – 2011 http://ravennewmedia.com/advertising/digital-2011/ http://ravennewmedia.com/advertising/digital-2011/#comments Mon, 02 Jan 2012 16:18:54 +0000 admin http://ravennewmedia.com/?p=865

As we glance in the rear view mirror at 2011, it is worth noting that the year brought us some shining examples of practical and perky applications, websites and platforms that can keep us engaged nearly 24/7.  While I believe that we 

… Read the rest]]> http://ravennewmedia.com/advertising/digital-2011/feed/ 0 Don’t Let Marketing Language Mislead Patients http://ravennewmedia.com/advertising/don%e2%80%99t-let-marketing-language-mislead-patients/ http://ravennewmedia.com/advertising/don%e2%80%99t-let-marketing-language-mislead-patients/#comments Wed, 08 Jun 2011 18:16:08 +0000 admin http://ravennewmedia.com/?p=836 Don’t miss Anna Webster’s latest HealthLeaders Media article!… Read the rest]]> http://ravennewmedia.com/advertising/don%e2%80%99t-let-marketing-language-mislead-patients/feed/ 0 Campaign microsites no longer optional http://ravennewmedia.com/advertising/campaign-microsites-no-longer-optional/ http://ravennewmedia.com/advertising/campaign-microsites-no-longer-optional/#comments Wed, 20 Oct 2010 22:23:58 +0000 admin http://ravennewmedia.com/?p=809 Learn how health care organizations are using their microsites to enhance their campaigns.… Read the rest

]]> http://ravennewmedia.com/advertising/campaign-microsites-no-longer-optional/feed/ 0 Introducing clinical technology to consumers http://ravennewmedia.com/hospital/healthcare-marketing/how-can-you-market-clinical-technology-to-consumers/ http://ravennewmedia.com/hospital/healthcare-marketing/how-can-you-market-clinical-technology-to-consumers/#comments Thu, 27 May 2010 03:13:32 +0000 admin http://ravennewmedia.com/?p=732 The Physician-Tech Confluence
We are fortunate to be living during a time when medical innovations save more lives than any other time in history.  Clinical technologies have changed medicine in such a way that the practice of healing has been … Read the rest

]]> http://ravennewmedia.com/hospital/healthcare-marketing/how-can-you-market-clinical-technology-to-consumers/feed/ 0 What elements are necessary to implement a successful awareness campaign? http://ravennewmedia.com/advertising/what-elements-are-necessary-to-implement-a-successful-awareness-campaign/ http://ravennewmedia.com/advertising/what-elements-are-necessary-to-implement-a-successful-awareness-campaign/#comments Wed, 31 Mar 2010 01:13:23 +0000 admin http://elizabethlscott.wordpress.com/?p=316 Awareness campaigns are often the first step to introduce your audience to a new service, staff member, program or facility.  Unfortunately, awareness campaigns have been used as a stand-in when more substantial marketing, branding, credibility or trafficking campaigns may be … Read the rest

]]> http://ravennewmedia.com/advertising/what-elements-are-necessary-to-implement-a-successful-awareness-campaign/feed/ 0 How can marketers create campaigns that break the “healthcare mold” but still resonate with consumers? http://ravennewmedia.com/hospital/health-care-marketing-communications/how-can-marketers-create-campaigns-that-break-the-%e2%80%9chealthcare-mold%e2%80%9d-but-still-resonate-with-consumers-is-this-something-all-hospitals-should-be-moving-toward-or-is-there-something-to/ http://ravennewmedia.com/hospital/health-care-marketing-communications/how-can-marketers-create-campaigns-that-break-the-%e2%80%9chealthcare-mold%e2%80%9d-but-still-resonate-with-consumers-is-this-something-all-hospitals-should-be-moving-toward-or-is-there-something-to/#comments Mon, 23 Nov 2009 14:20:58 +0000 admin http://elizabethlscott.wordpress.com/?p=307 Most health care marketers follow one or more of the following themes:

  • Attractive doctor telling the story of how he or she is “just like you;”
  • Lineup of “star” doctors with a voiceover paraphrasing, “you deserve the best and we
    • … Read the rest
]]> http://ravennewmedia.com/hospital/health-care-marketing-communications/how-can-marketers-create-campaigns-that-break-the-%e2%80%9chealthcare-mold%e2%80%9d-but-still-resonate-with-consumers-is-this-something-all-hospitals-should-be-moving-toward-or-is-there-something-to/feed/ 0 Healthcare for your brand on a budget http://ravennewmedia.com/branding/healthcare-for-your-brand-on-a-budget-imediaconnection-com/ http://ravennewmedia.com/branding/healthcare-for-your-brand-on-a-budget-imediaconnection-com/#comments Mon, 16 Nov 2009 22:54:23 +0000 admin http://elizabethlscott.wordpress.com/2009/11/16/healthcare-for-your-brand-on-a-budget-imediaconnection-com/

When funds are scarce and investments are heavily scrutinized, you owe it to your shareholders to assess your brand’s state of wellness. Here’s why. –iMediaConnection.com

View >>… Read the rest
]]> http://ravennewmedia.com/branding/healthcare-for-your-brand-on-a-budget-imediaconnection-com/feed/ 0 100 ways to use Twitter in your hospital http://ravennewmedia.com/hospital/health-care-marketing-communications/100-ways-to-use-twitter-in-your-hospital/ http://ravennewmedia.com/hospital/health-care-marketing-communications/100-ways-to-use-twitter-in-your-hospital/#comments Sat, 14 Nov 2009 20:00:01 +0000 admin http://elizabethlscott.wordpress.com/?p=298 “Nurses are an essential part of hospitals and can function as a communication lifeline to patients, doctors, and others in the facility. These days, there are lots of different tools you can use to communicate, but Twitter is an exciting … Read the rest

]]> http://ravennewmedia.com/hospital/health-care-marketing-communications/100-ways-to-use-twitter-in-your-hospital/feed/ 0 What are the best, cost-effective ways to increase patient satisfaction and the patient experience? http://ravennewmedia.com/hospital/health-care-leadership/what-are-the-best-cost-effective-ways-to-increase-patient-satisfaction-and-the-patient-experience/ http://ravennewmedia.com/hospital/health-care-leadership/what-are-the-best-cost-effective-ways-to-increase-patient-satisfaction-and-the-patient-experience/#comments Sat, 14 Nov 2009 16:28:29 +0000 admin http://elizabethlscott.wordpress.com/?p=270 I’m going to take an unconventional stab at this one. “Patient satisfaction” can be simple…’hospital’ should be about hospitality and patient satisfaction is the result of helping people.

I may get some flak for saying that, but we, in health … Read the rest

]]> http://ravennewmedia.com/hospital/health-care-leadership/what-are-the-best-cost-effective-ways-to-increase-patient-satisfaction-and-the-patient-experience/feed/ 0 Developing a Social Media Marketing Plan http://ravennewmedia.com/hospital/healthcare-marketing/developing-a-social-media-marketing-plan-www-healthleadersmedia-com/ http://ravennewmedia.com/hospital/healthcare-marketing/developing-a-social-media-marketing-plan-www-healthleadersmedia-com/#comments Thu, 15 Oct 2009 16:06:29 +0000 admin http://elizabethlscott.wordpress.com/2009/10/15/developing-a-social-media-marketing-plan-www-healthleadersmedia-com/ Developing a Social Media Marketing Plan – www.healthleadersmedia.com

Posted using ShareThis… Read the rest

]]> http://ravennewmedia.com/hospital/healthcare-marketing/developing-a-social-media-marketing-plan-www-healthleadersmedia-com/feed/ 0