Raven New Media & Marketing » Marketing http://ravennewmedia.com Raven New Media and Marketing - Putting the "E" in eBusiness Mon, 02 Jan 2012 16:18:54 +0000 en hourly 1 http://wordpress.org/?v=3.3 The best of digital – 2011 http://ravennewmedia.com/advertising/digital-2011/ http://ravennewmedia.com/advertising/digital-2011/#comments Mon, 02 Jan 2012 16:18:54 +0000 admin http://ravennewmedia.com/?p=865

As we glance in the rear view mirror at 2011, it is worth noting that the year brought us some shining examples of practical and perky applications, websites and platforms that can keep us engaged nearly 24/7.  While I believe that we 

… Read the rest]]> http://ravennewmedia.com/advertising/digital-2011/feed/ 0 Don’t Let Marketing Language Mislead Patients http://ravennewmedia.com/advertising/don%e2%80%99t-let-marketing-language-mislead-patients/ http://ravennewmedia.com/advertising/don%e2%80%99t-let-marketing-language-mislead-patients/#comments Wed, 08 Jun 2011 18:16:08 +0000 admin http://ravennewmedia.com/?p=836 Don’t miss Anna Webster’s latest HealthLeaders Media article!… Read the rest]]> http://ravennewmedia.com/advertising/don%e2%80%99t-let-marketing-language-mislead-patients/feed/ 0 Campaign microsites no longer optional http://ravennewmedia.com/advertising/campaign-microsites-no-longer-optional/ http://ravennewmedia.com/advertising/campaign-microsites-no-longer-optional/#comments Wed, 20 Oct 2010 22:23:58 +0000 admin http://ravennewmedia.com/?p=809 Learn how health care organizations are using their microsites to enhance their campaigns.… Read the rest

]]> http://ravennewmedia.com/advertising/campaign-microsites-no-longer-optional/feed/ 0 Four ways to create intangible value – CMO.com http://ravennewmedia.com/marketing/four-ways-to-create-intangible-value-cmo-com/ http://ravennewmedia.com/marketing/four-ways-to-create-intangible-value-cmo-com/#comments Thu, 09 Sep 2010 04:26:26 +0000 admin http://ravennewmedia.com/?p=790 Company valuation or market value has two parts: tangible value, like cash flow and earnings, and intangible value. Intangible value is based on the market’s perception of whether a company is likely to keep its promises about future growth. Over … Read the rest

]]> http://ravennewmedia.com/marketing/four-ways-to-create-intangible-value-cmo-com/feed/ 0 Good CMOs facilitate change; Great CMOs drive it – CMO.com http://ravennewmedia.com/marketing/good-cmos-facilitate-change-great-cmos-drive-it/ http://ravennewmedia.com/marketing/good-cmos-facilitate-change-great-cmos-drive-it/#comments Thu, 09 Sep 2010 04:15:09 +0000 admin http://ravennewmedia.com/?p=788 A refreshing perspective on the role of a chief marketing officer as a change agent. Read the article.… Read the rest

]]> http://ravennewmedia.com/marketing/good-cmos-facilitate-change-great-cmos-drive-it/feed/ 0 Social media war rooms (and why you need one) – iMediaConnection.com http://ravennewmedia.com/branding/social-media-war-rooms-and-why-you-need-one-imediaconnection-com/ http://ravennewmedia.com/branding/social-media-war-rooms-and-why-you-need-one-imediaconnection-com/#comments Wed, 05 May 2010 16:23:08 +0000 admin http://raven123.com/?p=726 How do you keep a million posts and retweets from doing irreparable damage to your brand? Follow these five steps to stay ahead of the bad news. Learn more.… Read the rest

]]> http://ravennewmedia.com/branding/social-media-war-rooms-and-why-you-need-one-imediaconnection-com/feed/ 0 The new marketing hybrid http://ravennewmedia.com/marketing/the-new-marketing-hybrid/ http://ravennewmedia.com/marketing/the-new-marketing-hybrid/#comments Wed, 31 Mar 2010 02:32:51 +0000 admin http://elizabethlscott.wordpress.com/?p=245 Integrating Traditional Skills with New Media Savvy

As hospital marketing departments address evolving new media channels, new skill sets are needed to supplement traditional marketing expertise.  This may mean reconfiguring the responsibilities and job description of an existing staff member, … Read the rest

]]> http://ravennewmedia.com/marketing/the-new-marketing-hybrid/feed/ 0 What elements are necessary to implement a successful awareness campaign? http://ravennewmedia.com/advertising/what-elements-are-necessary-to-implement-a-successful-awareness-campaign/ http://ravennewmedia.com/advertising/what-elements-are-necessary-to-implement-a-successful-awareness-campaign/#comments Wed, 31 Mar 2010 01:13:23 +0000 admin http://elizabethlscott.wordpress.com/?p=316 Awareness campaigns are often the first step to introduce your audience to a new service, staff member, program or facility.  Unfortunately, awareness campaigns have been used as a stand-in when more substantial marketing, branding, credibility or trafficking campaigns may be … Read the rest

]]> http://ravennewmedia.com/advertising/what-elements-are-necessary-to-implement-a-successful-awareness-campaign/feed/ 0 The State of Social Marketing Integration – eMarketer http://ravennewmedia.com/marketing/the-state-of-social-marketing-integration-emarketer-2/ http://ravennewmedia.com/marketing/the-state-of-social-marketing-integration-emarketer-2/#comments Fri, 19 Mar 2010 16:25:06 +0000 admin http://elizabethlscott.wordpress.com/?p=450 There are now hundreds of millions of consumers worldwide using social networks, blogs, microblogs, online forums and video-sharing sites, and marketers have followed them there. Social media marketin

via The State of Social Marketing Integration – eMarketer.… Read the rest

]]> http://ravennewmedia.com/marketing/the-state-of-social-marketing-integration-emarketer-2/feed/ 0 How can marketers create campaigns that break the “healthcare mold” but still resonate with consumers? http://ravennewmedia.com/hospital/health-care-marketing-communications/how-can-marketers-create-campaigns-that-break-the-%e2%80%9chealthcare-mold%e2%80%9d-but-still-resonate-with-consumers-is-this-something-all-hospitals-should-be-moving-toward-or-is-there-something-to/ http://ravennewmedia.com/hospital/health-care-marketing-communications/how-can-marketers-create-campaigns-that-break-the-%e2%80%9chealthcare-mold%e2%80%9d-but-still-resonate-with-consumers-is-this-something-all-hospitals-should-be-moving-toward-or-is-there-something-to/#comments Mon, 23 Nov 2009 14:20:58 +0000 admin http://elizabethlscott.wordpress.com/?p=307 Most health care marketers follow one or more of the following themes:

  • Attractive doctor telling the story of how he or she is “just like you;”
  • Lineup of “star” doctors with a voiceover paraphrasing, “you deserve the best and we
    • … Read the rest
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