100 ways to use Twitter in your hospital
“Nurses are an essential part of hospitals and can function as a communication lifeline to patients, doctors, and others in the facility. These days, there are lots of different tools you can use to communicate, but Twitter is an exciting one to consider, just because it holds so much potential. Read on, and you’ll learn about 101 different ways you can use Twitter in your hospital.”
Great list from the LPN to RN blog! http://ow.ly/BW9D
Second Life takes virtual goods corporate
Last night I attended an education forum with worldwide educators and interested professional participants. It was impressive,
professional and well-attended. I watched as the event coordinators instructed our avatars (created characters who represent you in this virtual world) to pick up free gifts and meeting material at the door. There were photos taken. There was a professional panel of experts. For all intensive purposes, it ran just like a session at a professional conference without the expense of travel, food and lodging.
I found it so interesting to see that the networking and socialization that takes place in First Life (aka, real life) was similar to that of any conference or meeting. Conversations were in voice and text. The presentation was transcribed and recorded. A live Internet broadcast was made available for those who didn’t have avatars participating in Second Life (SL).
It looks like SL is going mainstream and that’s good for all of us. Learn more about SL’s step into the real world.
10 small business social media marketing tips
This is a nice overview of several social media platforms and their basic business use.
10 Small Business Social Media Marketing Tips
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Top 10 mobile phone web sites – September 2009
Is mobile media on your radar? If not, we should talk. The big wave is coming soon. Raven New Media and Marketing can help.
Top 10 Mobile Phone Websites – September 2009.
What happens when social media goes down?
I just had an interesting experience. I tried to login to Twitter only to find it was “over capacity?’ Anyone talking about business communication contengency plans for when social media platforms go down?
Social networking in hospitals: A nuisance and liability, or “important adjunct” to traditional communication?
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What is collaborative media?
Lately, I’ve been asked to provide some information about collaborative media and its role within social media. It is best defined by example and misuse is important to understand. I really like Derek Powazek’s discussion, in “Rule 1 for Collaborative Media: Ask First.”
Which elements should you include in a new integrated campaign?
Determining the appropriate elements of an integrated campaign can be a challenge. Often health care marketers are expected to:
1. Use all of the media outlets available (effective or not);
2. Scramble to secure the media buys or placements (outside of existing contracted media); and
3. Replicate the campaign’s general information and visual style quite literally taken from the core advertising message (whether it is appropriate for the media or not).
This execution style can result in wasted money and time; not to mention untrackable results. The campaign launches with great internal fanfare and fizzles out quietly without mention or reporting of ROI.
Marketers can make the most from an integrated campaign launch, by building a customized media matrix that can be used by your extended team (marketing, communications, PR, web and social media teams, etc) during your planning stage. Your matrix can become a reusable and evergreen
tool for your team. It gives you a quick glance of criteria that help to determine what will best serve your objectives given time, resources, upkeep, objectives, audience match, etc. I have created one for health care new media selections, but this can, and should, be extended to placement on web sites and traditional tools.
Tips:
1. Select only the media options you and your team can support. New media will require constant ‘care and feeding.’
2. Spend 2/3 of your time planning and 1/3 executing any integrated campaign. This includes media matrices.
3. Track all elements of an integrated campaign (traditional and new media)
– Elizabeth L. Scott
Social Influence Marketing Strategies & Tactics to Win Customers
Lots of helpful hints for using social media to win business.
