The best of digital – 2011
As we glance in the rear view mirror at 2011, it is worth noting that the year brought us some shining examples of practical and perky applications, websites and platforms that can keep us engaged nearly 24/7. While I believe that we stay too connected to our techno-gadgetry, I find that a recap of the best of the year is worthy of a quick audit.
The following is a compiled list of the “best of” 2011 in several categories.
The 50 Best Websites of 2011 – TIME Magazine
The 50 Best iPhone Apps of 2011 – TIME Magazine
The Best Blogs of 2011 – TIME Magazine
Top 10 iPhone Medical Apps for 2011 – MobiHealth News
Apple’s Top 5 iPhone & iPad Apps of 2011 – iMedicalApps
Top 10 Marketing Sites, Apps and Tools of 2011 – Larry Chase’s Digest
Top iPhone Apps for Online Marketing – Business Marketing Blog
22 Social Media Marketing Management Software & Services – TopRank
Enjoy!
The thin line between liking a brand and liking its social marketing – eMarketer
Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news…
via The Thin Line Between Liking a Brand and Liking Its Social Marketing – eMarketer.
Social media war rooms (and why you need one) – iMediaConnection.com
How do you keep a million posts and retweets from doing irreparable damage to your brand? Follow these five steps to stay ahead of the bad news. Learn more.
Communicating via new media to students
“Blanket Email Syndrome” : The numb communicational state that students develop after receiving a series of mass emails, in which, the majority of the content is irrelevant…
Read more about “blanket email syndrome” and relevant communication techniques for any organization interested in reaching Gen Y and Z.
via http://blog.orgsync.com/2009/college-student-communication/
The new marketing hybrid
Integrating Traditional Skills with New Media Savvy
As hospital marketing departments address evolving new media channels, new skill sets are needed to supplement traditional marketing expertise. This may mean reconfiguring the responsibilities and job description of an existing staff member, or if the budget allows, hiring a new staff person solely dedicated to new media. Elizabeth Scott, President and Principal Strategist, Raven New Media and Marketing, Louisville, KY, shares the following insights for developing and deploying this new “hybrid marketer.”
- Define the role: This person will be responsible for implementing and monitoring the organization’s new media strategy. That includes creating and managing web-based content in new media formats, in accordance with usability principles for content and navigation, site standards, and posting policies.
- Identify the required skills: Skills are specific and dynamic, and include expertise in creative writing; online project management; e-business; search engine optimization; CRM; microsite development; and web monitoring, metrics, and analysis. When work includes social media, expert-level experience with blogs, communities, wikis, RSS, mobile media platforms, multimedia online film and audio management, and other social media tools as they emerge is also required.
- Create an appropriate job title: Consider web-themed titles such as “Interactive” or “Online” Marketing Manager; those focused on media types such as “Multimedia” or “New Media” Manager; or those targeted at social media such as “Social Media” or “Community” Specialist. Avoid using the term “manager” for social media titles since, by definition, social media or communities are not managed internally by the organization.
- Recruit candidates from non-traditional sources: Experts in this field are “wired” so look for them on web job boards, social media user groups, and networking sites like LinkedIn. They are attracted to creativity, fun, and a gaming mentality, so consider posting a recruitment video on YouTube. And don’t assume that anyone with a MySpace page is fluent in new media—work with an expert to develop a skill test for this role.
- Invest in ongoing training and education: “Groom and grow” your expert by engaging a consultant with new media expertise or a seasoned expert from another health system as a coach or mentor. Have your staff person attend conferences or complete online courses. Sites such as eMarketer.com are also helpful.
- Integrate the new role into the department: Make it clear that this is a collaborative role that feeds and supports other marketing team members. Create “share” sessions with colleagues on a regularly-scheduled basis and don’t allow silos of information. Insist that the new role demonstrate value to the system quickly and regularly in order to maintain and grow the program.
Source: Elizabeth Scott can be reached at escott@ravennewmedia.com
The State of Social Marketing Integration – eMarketer
There are now hundreds of millions of consumers worldwide using social networks, blogs, microblogs, online forums and video-sharing sites, and marketers have followed them there. Social media marketin
Socializing with the Fortune 500 – eMarketer
A longitudinal study from the University of Massachusetts Dartmouth Center for Marketing Research shows steady uptake of social media marketing activities by Fortune 500 companies.
Top US companies in need of “Twittervention”
Most U.S. companies are not taking full advantage of the B-to-B and B-to-C opportunities that Twitter and other social media outlets can offer. Find out more about the hidden advantage of well-executed social media programming.
100 ways to use Twitter in your hospital
“Nurses are an essential part of hospitals and can function as a communication lifeline to patients, doctors, and others in the facility. These days, there are lots of different tools you can use to communicate, but Twitter is an exciting one to consider, just because it holds so much potential. Read on, and you’ll learn about 101 different ways you can use Twitter in your hospital.”
Great list from the LPN to RN blog! http://ow.ly/BW9D
5 marketing megatrends you can't ignore
It’s important to stay current on trends that have long-term influence. Check out the top 5 according to iMediaConnection.com.
