Four ways to create intangible value – CMO.com
Company valuation or market value has two parts: tangible value, like cash flow and earnings, and intangible value. Intangible value is based on the market’s perception of whether a company is likely to keep its promises about future growth. Over the last 20 years, intangible value has grown as a percent of total market valuation. Even during the worst of the recession last year, companies with similar size and earnings had different market valuations… Read more.
The thin line between liking a brand and liking its social marketing – eMarketer
Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news…
via The Thin Line Between Liking a Brand and Liking Its Social Marketing – eMarketer.
Good CMOs facilitate change; Great CMOs drive it – CMO.com
A refreshing perspective on the role of a chief marketing officer as a change agent. Read the article.
Social media war rooms (and why you need one) – iMediaConnection.com
How do you keep a million posts and retweets from doing irreparable damage to your brand? Follow these five steps to stay ahead of the bad news. Learn more.
The State of Social Marketing Integration – eMarketer
There are now hundreds of millions of consumers worldwide using social networks, blogs, microblogs, online forums and video-sharing sites, and marketers have followed them there. Social media marketin
Top US companies in need of “Twittervention”
Most U.S. companies are not taking full advantage of the B-to-B and B-to-C opportunities that Twitter and other social media outlets can offer. Find out more about the hidden advantage of well-executed social media programming.
9 digital trends to watch in 2010
Marketing in 2010 is shaping up to be even more dynamic than this year. But what changes and trends are poised to make a major impact? Take a look at a few predictions. –iMediaConnection.com
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Developing a Social Media Marketing Plan
Developing a Social Media Marketing Plan – www.healthleadersmedia.com
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Social Influence Marketing Strategies & Tactics to Win Customers
Lots of helpful hints for using social media to win business.
