Raven New Media & Marketing » Strategy http://ravennewmedia.com Raven New Media and Marketing - Putting the "E" in eBusiness Mon, 02 Jan 2012 16:18:54 +0000 en hourly 1 http://wordpress.org/?v=3.3 Four ways to create intangible value – CMO.com http://ravennewmedia.com/marketing/four-ways-to-create-intangible-value-cmo-com/ http://ravennewmedia.com/marketing/four-ways-to-create-intangible-value-cmo-com/#comments Thu, 09 Sep 2010 04:26:26 +0000 admin http://ravennewmedia.com/?p=790 Company valuation or market value has two parts: tangible value, like cash flow and earnings, and intangible value. Intangible value is based on the market’s perception of whether a company is likely to keep its promises about future growth. Over … Read the rest

]]> http://ravennewmedia.com/marketing/four-ways-to-create-intangible-value-cmo-com/feed/ 0 The thin line between liking a brand and liking its social marketing – eMarketer http://ravennewmedia.com/branding/the-thin-line-between-liking-a-brand-and-liking-its-social-marketing-emarketer/ http://ravennewmedia.com/branding/the-thin-line-between-liking-a-brand-and-liking-its-social-marketing-emarketer/#comments Thu, 09 Sep 2010 04:20:54 +0000 admin http://ravennewmedia.com/?p=793 Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news…

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]]> http://ravennewmedia.com/branding/the-thin-line-between-liking-a-brand-and-liking-its-social-marketing-emarketer/feed/ 0 Good CMOs facilitate change; Great CMOs drive it – CMO.com http://ravennewmedia.com/marketing/good-cmos-facilitate-change-great-cmos-drive-it/ http://ravennewmedia.com/marketing/good-cmos-facilitate-change-great-cmos-drive-it/#comments Thu, 09 Sep 2010 04:15:09 +0000 admin http://ravennewmedia.com/?p=788 A refreshing perspective on the role of a chief marketing officer as a change agent. Read the article.… Read the rest

]]> http://ravennewmedia.com/marketing/good-cmos-facilitate-change-great-cmos-drive-it/feed/ 0 Social media war rooms (and why you need one) – iMediaConnection.com http://ravennewmedia.com/branding/social-media-war-rooms-and-why-you-need-one-imediaconnection-com/ http://ravennewmedia.com/branding/social-media-war-rooms-and-why-you-need-one-imediaconnection-com/#comments Wed, 05 May 2010 16:23:08 +0000 admin http://raven123.com/?p=726 How do you keep a million posts and retweets from doing irreparable damage to your brand? Follow these five steps to stay ahead of the bad news. Learn more.… Read the rest

]]> http://ravennewmedia.com/branding/social-media-war-rooms-and-why-you-need-one-imediaconnection-com/feed/ 0 The State of Social Marketing Integration – eMarketer http://ravennewmedia.com/marketing/the-state-of-social-marketing-integration-emarketer-2/ http://ravennewmedia.com/marketing/the-state-of-social-marketing-integration-emarketer-2/#comments Fri, 19 Mar 2010 16:25:06 +0000 admin http://elizabethlscott.wordpress.com/?p=450 There are now hundreds of millions of consumers worldwide using social networks, blogs, microblogs, online forums and video-sharing sites, and marketers have followed them there. Social media marketin

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]]> http://ravennewmedia.com/marketing/the-state-of-social-marketing-integration-emarketer-2/feed/ 0 Top US companies in need of “Twittervention” http://ravennewmedia.com/ebusiness/top-us-companies-in-need-of-%e2%80%9ctwittervention%e2%80%9d/ http://ravennewmedia.com/ebusiness/top-us-companies-in-need-of-%e2%80%9ctwittervention%e2%80%9d/#comments Wed, 13 Jan 2010 00:09:55 +0000 admin http://elizabethlscott.wordpress.com/?p=338 Most U.S. companies are not taking full advantage of the B-to-B and B-to-C opportunities that Twitter and other social media outlets can offer.  Find out more about the hidden advantage of well-executed social media programming.

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]]> http://ravennewmedia.com/ebusiness/top-us-companies-in-need-of-%e2%80%9ctwittervention%e2%80%9d/feed/ 0 9 digital trends to watch in 2010 http://ravennewmedia.com/ebusiness/9-digital-trends-to-watch-in-2010-imediaconnection-com/ http://ravennewmedia.com/ebusiness/9-digital-trends-to-watch-in-2010-imediaconnection-com/#comments Sat, 14 Nov 2009 17:20:02 +0000 admin http://elizabethlscott.wordpress.com/2009/11/14/9-digital-trends-to-watch-in-2010-imediaconnection-com/

Marketing in 2010 is shaping up to be even more dynamic than this year. But what changes and trends are poised to make a major impact? Take a look at a few predictions. –iMediaConnection.com

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]]> http://ravennewmedia.com/ebusiness/9-digital-trends-to-watch-in-2010-imediaconnection-com/feed/ 0 Developing a Social Media Marketing Plan http://ravennewmedia.com/hospital/healthcare-marketing/developing-a-social-media-marketing-plan-www-healthleadersmedia-com/ http://ravennewmedia.com/hospital/healthcare-marketing/developing-a-social-media-marketing-plan-www-healthleadersmedia-com/#comments Thu, 15 Oct 2009 16:06:29 +0000 admin http://elizabethlscott.wordpress.com/2009/10/15/developing-a-social-media-marketing-plan-www-healthleadersmedia-com/ Developing a Social Media Marketing Plan – www.healthleadersmedia.com

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]]> http://ravennewmedia.com/hospital/healthcare-marketing/developing-a-social-media-marketing-plan-www-healthleadersmedia-com/feed/ 0 Social Influence Marketing Strategies & Tactics to Win Customers http://ravennewmedia.com/ebusiness/social-influence-marketng-strategies-tactics-to-win-customers/ http://ravennewmedia.com/ebusiness/social-influence-marketng-strategies-tactics-to-win-customers/#comments Thu, 08 Oct 2009 03:04:55 +0000 admin http://elizabethlscott.wordpress.com/?p=154 Lots of helpful hints for using social media to win business. … Read the rest

]]> http://ravennewmedia.com/ebusiness/social-influence-marketng-strategies-tactics-to-win-customers/feed/ 0 Social Media Hits Mainstream; Tried-and-True Still Works Best http://ravennewmedia.com/advertising/social-media-hits-mainstream-tried-and-true-still-works-best/ http://ravennewmedia.com/advertising/social-media-hits-mainstream-tried-and-true-still-works-best/#comments Wed, 07 Oct 2009 06:50:01 +0000 admin http://elizabethlscott.wordpress.com/2009/10/06/social-media-hits-mainstream-tried-and-true-still-works-best/ Social Media Hits Mainstream; Tried-and-True Still Works Best

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