Geonetric Release
FOR IMMEDIATE RELEASE
Media Contact
Heather Stanley, Marketing Communications Manager
Geonetric
319.221.1667
heather.stanley@geonetric.com
Geonetric and Raven New Media Will Partner to Offer Social Media Guidance to Hospitals
Industry experts to deliver on-site social media workshops designed specifically for health systems.
Cedar Rapids, IA – September 8, 2009 – To keep up with the growing demand for social media guidance, Geonetric, an online solutions provider for the healthcare industry, and Elizabeth Scott, president of Raven New Media and Marketing and former Associate Vice President of Marketing and eBusiness for Norton Healthcare, have joined forces to offer customized social media workshops.
The social media workshops are designed to help today’s healthcare marketers, who often struggle with getting C-level healthcare executives to understand and commit to a social media strategy.
“We are thrilled to continue working with Elizabeth in her new role,” says Eric Engelmann, president and CEO of Geonetric. “At Norton, she partnered with Geonetric to deliver one of the industry’s best respected quality reports online at a time when the rest of the industry was trying to figure out the politics and strategy of transparency. She is an inspiring and accomplished leader who understands the value of new concepts as well as how to actually get it done in a health care environment. As president of Raven New Media and Marketing, she not only consults but mentors today’s healthcare marketers and serves as a valuable partner for Geonetric. Her experience and insight will help marketers champion the business value of social media in their organizations.”
The workshops offered by Geonetric and Raven New Media are completely customizable. Workshops can take place on location or remotely and can be tailored to meet unique needs – from C-suite emersion that champions social media strategy to hands-on integration of social media into current marketing programs. The team can also help organizations develop their internal social media policy.
The workshops will be presented by Scott and Geonetric’s Vice President and eHealth Evangelist, Ben Dillon. Together Scott and Dillon have more than 30 years of healthcare marketing experience and understand what it takes to get through to executive decision-makers.
“I understand the complexity of working in a large health system and the positive impact of implementing successful marketing and new technology strategies,” says Scott. “I really enjoy helping other healthcare marketers build social media programs that show tangible value and teaching organizations to embrace the incredible business power of new media.”
In addition to Scott’s experience leading an award-winning eBusiness team, Dillon brings years of industry research analysis to the team.
“Social media has been a hot topic for awhile now,” says Dillon. “Everyone’s talking about it, but everything’s very focused on the tactical– like how to start a Facebook page. Every day, we hear marketers in hospitals asking for help on how to sell the value of social media to their CEOs. There’s definitely a need in the market for this kind of guidance.”
“Geonetric and Elizabeth Scott have a rich history,” continues Engelmann. “It’s exciting to strengthen our relationship and leverage our experience to create a service that will help health systems better adopt social media.”
About Raven New Media and Marketing
Raven is a marketing and new media consulting firm dedicated to assisting hospitals and healthcare systems with traditional marketing, interactive communications and eBusiness strategy. Raven New Media was founded by Elizabeth L. Scott, a 17-year veteran of marketing, interactive media and communications. Prior to founding Raven New Media and Marketing, Elizabeth was Associate Vice President of Marketing and eBusiness for Norton Healthcare, the largest healthcare system in Kentucky. She can be reached at escott@ravennewmedia.com.
About Geonetric
Geonetric helps hospitals and health systems develop and implement innovative Web strategies to engage their patients and communities online. VitalSite®, Geonetric’s robust content management software, easily manages Web sites, portals and intranets, and includes a large selection of interactive modules. Geonetric also provides a comprehensive suite of online services, from strategy and design, to search engine marketing and social media management, to ongoing support and hosting – all designed to engage site visitors and deliver measurable results. Visit www.geonetric.com.
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