These questions are good for all clients to ask as they engage in digital discussions.
Company valuation or market value has two parts: tangible value, like cash flow and earnings, and intangible value. Intangible value is based on the market’s perception of whether a company is likely to keep its promises about future growth. Over the last 20 years, intangible value has grown as a percent of total market valuation. Even during the worst of the recession last year, companies with similar size and earnings had different market valuations… Read more.
A refreshing perspective on the role of a chief marketing officer as a change agent. Read the article.