Alternative questions to ask your prospective digital agency – MarketingVOX

These questions are good for all clients to ask as they engage in digital discussions.

Four ways to create intangible value – CMO.com

Company valuation or market value has two parts: tangible value, like cash flow and earnings, and intangible value. Intangible value is based on the market’s perception of whether a company is likely to keep its promises about future growth. Over the last 20 years, intangible value has grown as a percent of total market valuation. Even during the worst of the recession last year, companies with similar size and earnings had different market valuations…  Read more.

The thin line between liking a brand and liking its social marketing – eMarketer

Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news…

via The Thin Line Between Liking a Brand and Liking Its Social Marketing – eMarketer.

Good CMOs facilitate change; Great CMOs drive it – CMO.com

A refreshing perspective on the role of a chief marketing officer as a change agent. Read the article.