http://ravennewmedia.com Raven New Media and Marketing - Putting the "E" in eBusiness Mon, 02 Jan 2012 16:18:54 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://ravennewmedia.com/advertising/what-are-the-key-elements-to-successfully-integrate-a-public-relations-strategy-into-an-advertising-campaign/ http://ravennewmedia.com/advertising/what-are-the-key-elements-to-successfully-integrate-a-public-relations-strategy-into-an-advertising-campaign/#comments Mon, 02 Nov 2009 23:25:50 +0000 admin http://elizabethlscott.wordpress.com/?p=260 As with all strong campaigns, plan early and bring your PR team (internal or external) to the table as stakeholders – not as task managers. Don’t forget to be:

• Inclusive–share responsibilities and credit in campaign successes; and
• Appreciative–thank
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