iMedia Connection: Brand Summit Spring ’10 – Social media as mindset, not marketing channel
Social media is most effective when combined with brand objectives and consumer conversations. See how Sprite and 360i were able to reach a key demographic by doing just that.
Healthcare for your brand on a budget
When funds are scarce and investments are heavily scrutinized, you owe it to your shareholders to assess your brand’s state of wellness. Here’s why. –iMediaConnection.com
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